This could be the start of something

This is a Sponsored post written by me on behalf of Untitled Jersey City Project for SocialSpark. All opinions are 100% mine.

I would like to start by saying that I don’t really care for the kind of show that is FX’s new “Untitled Jersey City Project”. However I am a massive proponent of innovation in all media, and this could be a big one.

From the trailer and the first episode that I watched online Untitled Jersey City Project is a typical, if well filmed and acted, television crime drama. The cast is pretty and the acting is good. The camera work I quite liked, it took its time and served the story well. I am always a fan of good camera work.

The innovation of the show is none of those things but the way it is being marketed and distributed. It is being produced in three to five minute episodes that have many of the same characters but they are non-linier in time and make no effort to connect themselves together. Each episode is part of a larger storyline but the nature of that story is open to interpretation.

This is cool because it could be a new way of marketing television. Lots of series have short webisodes but this is different I think. I suspect that this is just small pieces of the shooting scripts for the first few episodes of a proposed series on FX and instead of commissioning a pilot and making the decision to order further episodes from that alone they have produced these few little snippets of episodes that encapsulate tiny storylines on their own and put them out for us to decide if we like it or not. In essence this is the power of decision whether this will be a produced series on the network is given to the people that will watch the series.

I love the idea of the viewers deciding what they want to watch over the networks trying to tell us what we want to watch.

Give this a look because it could be the start of something very big. Let me know what you think in the comments section. did you like it? do you think this is a good idea?