Very soon it is expected that apple will announce the release of a smaller more affordable version of the iPad. It is likely that it will be wi-fi only and that means that it almost certainly won’t be a phone. But, it should be a phone, an actual hold-it-up-to-your-head phone.
I love the usefulness of the iPhone but it is simply too small for my needs and I don't think I’m alone. It would be a simple matter to at least provide a user accessible sim slot and cell radio so that people can use this little device as there take everywhere device.
I think that this would be a good time for Apple to target the enterprise market as well. The business person that once relied on their Blackberry now has a choice of basically Android or Windows 8 phones. Apple should be in there too, but the iPhone is simply not for enterprise users. Why? It is a problem of perception. The iPhone is for kids and hipsters in most peoples minds, enterprise users don't like that stigma attached to there device no matter how well it does what they need it to do. That is one of the reasons that Blackberry was so popular with this market in the first place.
And don’t forget little kids. this is the perfect product to market to parents as a device for little kids between the ages of 2 and 6. Parents need to feel like there kids will not be injured by the device and that they will not damage the device. A snap over cover to make the iPad mini could make this possible and separate it in look from the enterprise version. A kids mode of running where they can only get to the games they're authorized to play and cannot make purchases without help. The size and relatively low price of the device combined with these cosmetic changes could make this device very buyable.
An enterprise device, that is also a phone, and a model for little kids. The iPad mini will probably not be any of these things but it should be. We need a device of this kind if Apple wont make one someone should, but it wont be as good. Apple should listen to the market instead of trying to dictate what the market wants. That never works good.
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